Your Privacy we recognize and respect the importance of maintaining the privacy of our customers and members and have established this privacy policy as a result. Below we describe why we gather customer and member information, what information we collect, how we collect it, what we use the information for and how you can instruct us if you prefer to limit the use of that information.

Why do we gather information?

Since our inception has consistently provided our customers with quality goods and excellent customer service. We gather personal information to allow us to process your orders and to provide an enhanced and more personalized shopping experience. Through our on-line ordering and registration process,
* We ask you to provide information about you to enable us to better offer you the services we provide.
* We use the information to provide offers and promotions from Sports Online.com and other web sites that we believe will be of interest to you.
* We analyze what our customers like and don't like about our current products so that we can better design our goods and services.
* We use information about your shopping preferences and on-line shopping frequency in order to make our products and services more valuable to you.

What information do we gather?

When you order from our web site, we collect the following information: your name, telephone number, billing information (credit card number, expiration date and billing address), occasion type (birthday, mothers day, etc.), products purchased, any relevant promotion code and information (for example if you are claiming frequent flyer miles) and the recipient's name, address and telephone number. In addition, when you register as a member, we request some additional information about your interests, birth date, shopping preferences and activities.

How we use "cookies"

A "cookie" is a s mall file stored on your computer by a web site which gives you a numeric user ID and stores certain information about your activity on the site. We use cookies to let us know that you are a prior customer and to provide certain features to you, for example to store information on your product selections as you shop on our site, but we do not store any personal information or financial information about you using cookies. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable this feature, certain aspects of Sports Online, such as the shopping basket, will not function properly.
How we use the information we collect about you. We use information we collect from you to process your orders and to provide an enhanced and more personalized shopping experience. In addition, we periodically make such information available to selected third parties who trade or rent information for direct marketing purposes. We do not make your email addresses available to third parties, although we may do so in the future. However, you may instruct us not to share information with third parties by following the instructions provided below.

Your security

Our web site encrypts your credit card number prior to transmission over the Internet using secure socket layer (SSL) encryption technology. This technology works best when the site is viewed using Microsoft's Internet Explorer or Netscape Navigator.

How to remove your information from our mailing lists.

If you prefer not to receive information from, or to have us provide information about you, to other companies and organizations, please either write us at: Customer Satisfaction Department If you have a catalog, brochure or other mailing label from us, please include it with your request. Email us at Sports Onlineand please include your mailing address; or In addition, if you also prefer not to receive further product information and promotional mailings and/or emails from us about our own products, please indicate this in your instructions to us and please include your mailing address. Unless you indicate otherwise, we will assume that you prefer to stop receiving third party information and will continue to receive information that we believe will interest you about our own products and promotions. Removal requests will be processed as soon as reasonably practicable. Corrections If you would like to update or correct information previously provided to us, please send an e-mail with your new information to Your Consent and Changes to this Policy Subject to the above provisions, by using our web site, you consent to the collection and use of information by us. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we may disclose it. Your Comments to Sports Online welcomes feedback concerning its privacy policies. Please send your comments and questions to us at Sports Online